Pfizer’s total revenue is divided into four geographic areas: the United States, developed Europe, developed rest of the world, and emerging markets. China is one of the company’s largest single markets behind the United States, which contributed 46 percent of Pfizer’s total revenue. Pfizer continues to support investment in emerging markets, but the vulnerable nature of these countries means strategies come with an element of risk due to unforeseen financial or political events, for example.
The power of product patents
Managing the expiration of key patents is one of the biggest challenges facing Pfizer because competition from generic versions can make a big difference to company revenues. Many of Pfizer’s leading products enjoy the security of market exclusivity, but less expensive generic versions are free to enter the market when these property rights end. In 2019, Pfizer anticipated a fall in sales revenue from China due to significant competition from generic versions.
Pfizer's revenues in global submarkets from 2010 to 2023
(in million U.S. dollars)
This statistic was assembled from several editions of Pfizer's annual financial report.
* Amount reflects the Upjohn Business and the Mylan-Japan collaboration as discontinued operations in all periods presented following the November 16, 2020 spin-off and combination of the Upjohn Business with
Mylan and the December 21, 2020 termination of the Mylan-Japan collaboration. Previous years have not been restated.
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Pfizer. (February 22, 2024). Pfizer's revenues in global submarkets from 2010 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/267877/revenues-of-pfizer-in-submarkets-worldwide/
Pfizer. "Pfizer's revenues in global submarkets from 2010 to 2023 (in million U.S. dollars)." Chart. February 22, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/267877/revenues-of-pfizer-in-submarkets-worldwide/
Pfizer. (2024). Pfizer's revenues in global submarkets from 2010 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/267877/revenues-of-pfizer-in-submarkets-worldwide/
Pfizer. "Pfizer's Revenues in Global Submarkets from 2010 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/267877/revenues-of-pfizer-in-submarkets-worldwide/
Pfizer, Pfizer's revenues in global submarkets from 2010 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/267877/revenues-of-pfizer-in-submarkets-worldwide/ (last visited August 25, 2024)
Pfizer's revenues in global submarkets from 2010 to 2023 (in million U.S. dollars) [Graph], Pfizer, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/267877/revenues-of-pfizer-in-submarkets-worldwide/